THE CHINESE BEER MARKET
KNOW MORE ABOUT CHINA BEER AWARDS
China beer market has tremendously great potential but consumers still new and need more educations. China Beer Awards (CBA) believes our mission is to help Chinese consumers understand more on the beer styles worldwide in order for them pick their favorite beer much easier.
We are very glad that Mr. Tomy FONG, Hong Kong's first BJCP "Certifed" International Beer Judge, has been invited to form the strong judge panel for this competition. We also very honor that this year's China Beer Awards is a BJCP sanctioned competition. In terms of judging standard, fairness, professionlism will be very high.
Beer market in China is growing very rapidly in last five years. The awareness of good enjoyable quality beer is awaken. Let's hear what FOXBusiness said:
China is Now The World's Largest Beer Market
By Jade Scipioni Published March 31, 2016. FOXBusiness
The Chinese are officially guzzling down more beer than Americans—making them the world’s largest beer market. In 2015, they drank almost two times (about 25 billion liters) the amount of beer than Americans, who downed about 18 billion liters, according to a report by Euromonitor International, a market research firm.
However, it’s not just any beer. “Studies show that from 2010 to 2015, craft beer in China has grown in market share by about 23 percent,” Donnie Everts, vice president of international development for World of Beer tells FOXBusiness.com. And, that’s actually why the Tampa-based franchise is making its way to Shanghai in May.
“The numbers by volume are huge, and as the craft beer movement is exploding globally, World of Beer feels like the timing for entry into China could not be better,” adds Everts.
The franchise is already in 20 states across the country, with Shanghai being its first International location. Cong Yin, a franchisee at World of Beer Shanghai, says they have plans to open at least three more locations in the next three years.
“The craft beer movement is already happening in China - and the younger generation is demanding alternative options in beer choices."
"Also as a result of rising disposable incomes of the general population, premium brands are becoming much more popular and affordable,” Yin tells FOXBusiness.com. Other big beer companies are taking notice to the growing market as well. In 2014, Anheuser-Busch InBev (BUD) acquired two Asian breweries; Jilin Ginsber Draft Beer and Jiangus Regal Beer. And according to the Euromonitor report, stout witnessed the fastest volume growth among all other beers in 2014, up by 85% -- this alongside the rising number of pubs, bars and Western restaurants in China. Yin says Snow Brands, a joint venture between SABMiller and China Resources Enterprises, is the most prominent beer available in China and currently the best-selling beer brand in the world. “However, craft beer is now beginning to fill the narrow gap between selections that have been available in the past,” he adds.
^ Earlier your product(s) to the China Beer Awards, earlier your product(s) EXPOSED to your TARGET Market!
|Application Deadline||7 November, 2016|
|Sample Deadline||7 November, 2016|
|Judging||12 November, 2016|
|Winners Announced||1 December, 2016|
Regardless the styles, regions, size and packaging (bottle or can)
Beer samples deliver to Hong Kong are duty free
Sample Delivery Address:
Please send 6 products (330ml) OR 4 products (500ml) for each entry to the below address:
11/F., IUKI Tower, 5 O'Brien Road, Wan Chai, Hong Kong.
Tel.: +852 2111 8100